Kang Daniel and actress Bae Doona were chosen as the face of Louis Vuitton’s Twist handbag. The new campaign was released through Elle’s April issue and Louis Vuitton’s official website ahead of the opening of the Louis Vuitton Twist bag pop-up store in Seoul. According to an industry source, “Louis Vuitton chose Kang as the new model for the campaign because of his great popularity among millennials, who are the brand’s target customers, added with his trendy style that embodies Twist’s classic yet modern, sharp yet soft design.” [s]
This was the first time the French fashion house launched a pop-up store devoted entirely to the LV Twist in Seoul, South Korea. The store was open from April 11–24, 2019 at the Hyundai Card Vinyl & Plastic in Itaewon, Seoul.[s] Bae Doona attended the opening event, but Daniel was unable to go due to his ongoing legal dispute. The LV Twist content was filmed prior to when his former agency’s transgressions were outed.