BIOHEAL BOH

BIOHEAL BOH is an Olive Young skincare brand. On January 31, 2022, the brand teased its CF with Kang Daniel on its social media hinting with ⏰12:10⏰👮🍑🐶🐱🎤. Kang Daniel as the CF model was revealed on February 1 with the “Ready? Fight!” slogan that carried over from being an emcee for Mnet’s Street Woman Fighter.^[s]

BIOHEAL’s sales in Japan quadrupled in the first quarter of 2022.^[s]

In addition, BIOHEAL ran a May campaign in 1,300 Olive Young stores playing Daniel’s songs from 12:10 PM for an hour.^[s]