With a strong brand reputation tied to his name, it is not a surprise that Kang Daniel is one of the most sought-after names in both the entertainment and advertisement industries in South Korea. He has topped the Individual Boy Group Member Brand Reputation Ranking for 13 consecutive months and consistently placed among the top 10 for the Male Advertisement Model Brand Reputation Ranking. According to a 2018 article, Daniel became one of the highest valued celebrities in South Korea’s advertisement industry, reportedly making 1 billion won per one-year contract. Aside from his individual work, Kang Daniel also featured in 22 other ad campaigns as a member of Wanna One in the years 2017–2018. He has endorsed brands from various sectors including food and beverage, mobile technology, home decor and appliances, fashion and cosmetics.