With a strong brand reputation tied to his name, it is not a surprise that Kang Daniel is one of the most sought-after names in both the entertainment and advertisement industries in South Korea. He has topped the Individual Boy Group Member Brand Reputation Ranking for 13 consecutive months and consistently placed among the top 10 for the Male Advertisement Model Brand Reputation Ranking. According to a 2018 article, Daniel became one of the highest valued celebrities in South Korea’s advertisement industry, reportedly making 1 billion won per one-year contract. Aside from his individual work, Kang Daniel also featured in 22 other ad campaigns as a member of Wanna One in the years 2017–2018. He has endorsed brands from various sectors including food and beverage, mobile technology, home decor and appliances, fashion and cosmetics.
| Year | Brand | Industry |
| 2017–2018 | Think Nature | Hair and body care |
| 2017–2018 | The Spring Home | Home wear and goods |
| 2018 | LAP Korea | Fashion (street-style clothing) |
| 2017 (Group) & 2018 | Hite Jinro | Alcoholic beverage |
| 2018 | Bokuk Electronics | Home appliances |
| 2018 | Kissing Heart | Fashion (eyeglasses) |
| 2019 | KT Corporation | Telecommunications and mobile technology |
| 2019 | Subway Korea | Food |
| 2019 | Calvin Klein Jeans | Fashion |
| 2020 | Kakao Friends | Apeach collaboration merchandise |
| 2020 | Pepsi | Food |
| 2019–2020 | PUMA Korea | Fashion (sportswear) |
| 2017 (Group) & 2019–Present | Mexicana Chicken | Food |
| 2019–2021 | Givenchy Beauty | Cosmetics |
| 2020–Present | Icepray | Skincare (mist spray) |
| 2021–Present | MERNEL | Skincare |
| Date | Brand | Type | Link |
| 171215 | The Spring Home | Daniel’s B-Day Store Opening | |
| 180106 | Think Nature | Fanmeeting | |
| 180505 | The Spring Home | Fanmeeting | |
| 180526 | Think Nature | Fansign | |
| 181202 | Kissing Heart | Happy Daniel Day Fanmeeting | TWT |
| 181208 | Think Nature | Fanmeeting | |
| 181217 | LAP Korea | Fansign | |
| 190819 | KT Corporation | ‘Red on Me’ Launching Party | TWT |
| 190919 | Cartier ‘Juste un Clou’ | Pop-Up Boutique Opening | |
| 191005 | Calvin Klein Jeans | Busan CK50 Boutique Event | |
| 191119 | Calvin Klein Jeans | Fansign | |
| 191115 | Mexicana Chicken | Fansign | TWT |
| 200914 | PUMA Korea | Video call fansign | IG |
| 200924 | Givenchy Beauty | Video call fansign | IG | NV |
| 201114 | Icepray | Video call fansign | TWT |
| 210501 | MERNEL | Fansign | |
| 210816 | MERNEL | Fansign | |
| 210824 | Mexicana | Fanmeeting | TWT |