Ever since his debut, Kang Daniel has frequently been featured on the cover of various magazines. Due to his huge popularity and impact on the public, he has been featured in fashion, lifestyle, and socioeconomic magazines alike, with one milestone being the very first male celebrity to grace the cover of InStyle Korea magazine in 14 years.[s]
Another influential fashion magazine that featured him was Elle Korea, where he graced its cover for two different issues—both in collaboration with famous French luxury brands. For the July 2018 issue, he was featured in Elle Korea x CHANEL, resulting in a tremendous positive response. On June 18, Elle Korea revealed the pre-orders for the respective issue sold out. Elle then proceeded to print additional copies, but these also sold out.[s] In addition, Elle’s Instagram followers reached over 1 million after news of Kang Daniel being on the cover broke. The Global Times China published the Elle Korea July issue sales reached a rare high of 100,000 copies sold that week, and sales numbers were expected to continue growing as fans in other countries including China continued to order the magazine.[s] According to industry sources, this was the first time that a man on the cover of a fashion magazine aimed for women had such huge sales. In September 2018, Gmarket reported its global shop sold 4,000 copies alone.[s] For his second appearance, Kang Daniel worked with Bae Doona as the co-stars of Elle Korea x Louis Vuitton for the April 2019 issue, which became the best-selling issue in 27 years.[s]
In September 2019, Kang Daniel graced the cover of Vogue Korea and Arena Homme+ Korea. The selection of Daniel to front this month’s issue also bears significance to his brand value. The September issue is known as the most important issue of the year in the fashion world. It marks the beginning of a new annual trend for fashion enthusiasts and accounts for the largest part of fashion magazines’ annual advertising revenue.[s] Therefore, becoming a cover model for the September issue is the highest recognition for a model or celebrity in terms of fashion status and commercial value, especially for those who grace the cover of Vogue, which is often revered as the most prestigious fashion magazine in the world.