Project Description

PROJECT DETAILS

ABOUT
French luxury makeup and perfume brand
CATEGORY
ACTIVE
September 2019 – Present 2020
ENDORSING
Le Rouge Lipstick
Teint Couture Cushion & City Balm
Prisme Libre Loose Powder
Other Products
  

PROJECT DETAILS


ABOUT

French luxury makeup and perfume brand


CATEGORY


ACTIVE

September 2019 – Present 2020


ENDORSING

Le Rouge Lipstick
Teint Couture Cushion & City Balm
Prisme Libre Loose Powder
Other Products


  

On September 18, 2019, Givenchy Beauty announced that Kang Daniel would be their new brand model starting with the brand’s signature lipstick line Le Rouge. A source from the brand’s marketing team stated, “Kang Daniel has received a lot of love in Korea for his bright and energetic personality. We believe the confidence and sophistication he shows on stage as an artist goes well with Givenchy Beauty’s image, which is why we chose him as our new model. We look forward to creating a great synergy effect with him through various activities as our brand model.”[s] His first photoshoot with the brand would be revealed through Cosmopolitan and Elle magazines for their October 2019 issues followed by the February 2020 Marie Claire issue. In February 2020, pre-sales for the Teint Couture Cushion and Teint Couture City Balm opened at ssg.com. The cushion sold out after one day.[s]

Kim Hyejin, a public relations manager at Givenchy Beauty, told Woman Donga the biggest reason for selecting a male star is that his fandom leads to a stronger brand recognition. Kang Daniel is an artist who has a passionate fandom. His sophisticated appearance on stage matched Givenchy’s various charms. Since he was selected as a model, interest in Givenchy Beauty’s bestsellers has been growing.[s]

LIMITED EDITION
  • Le Rogue special set
  • Engraved cushion
  • Bromides
TRIVIA

From a Givenchy staff’s Instagram story, the Kang Daniel cushion’s 1st round pre-sales sold out, and they had to produce more.

Givenchy x Marie Claire gifted Daniel a comeback cake with the support message: Givenchy Beauty is rooting for artist Kang Daniel.

Givenchy x W Korea gifted Daniel a 300-day debut anniversary cake.

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