Hite Jinro

On March 30, 2018, Hite announced news that Daniel would be the new face of Hite Extra Cold since he suited their young and sophisticated image and would help them communicate with people of all generations. Hite had previously collaborated with Wanna One for 2017 summer season ads. A Hite spokesperson commented that Daniel’s “unique bright and vibrant image” went well with Extra Cold.^[s] The TVC later on became the 8th highest-rated commercial in South Korea for the first week of May and rose to 5th place for the following week.^{[s] [s]} The ice drum commercial won the viewers’ grand prize at the MTN TVC Festival.^[s]

To commemorate Daniel modelling for the company, Hite released a special can with Daniel’s image on October 1. The limited edition cans ran out of stock earlier than expected.^{[s] [s]}