Project Description

PROJECT DETAILS

ABOUT
KakaoTalk emoticon character merchandise
CATEGORY
ACTIVE
February – Present 2020
ENDORSING
APEACH KANGDANIEL EDITION
    

PROJECT DETAILS


ABOUT

KakaoTalk emoticon character merchandise


CATEGORY


ACTIVE

February – Present 2020


ENDORSING

APEACH KANGDANIEL EDITION


    

On January 31, 2020, Kakao Friends posted a teaser video of a person designing goods with Apeach and a mole under its right eye.[s] On February 3, Kakao confirmed the collaboration between Kakao Friends and Kang Daniel. APEACH KANGDANIEL EDITION would be released in South Korea and globally. Daniel actively proposed various ideas during the product planning stage. There are 47 items in the collection that fall in the categories of toy, living, fashion, and fan goods. On February 7, 31 items focusing on fashion and living goods were released. The remaining 16 items were released on the 21st. Items were sold on official online and offline stores. One photo card was randomly given per each online order while supplies lasted. At the offline stores, balloons were given on a first-come, first-served basis. Read more here.[s]

Starting February 21, Kakao Friends offered limited edition APEACH KANGDANIEL EDITION menu items (pink cocoa, milk tea, and macaroons) at the Busan flagship store, Japan’s Apeach Omotesando, and Cafe De KONNECT. Event gifts included cup holders and coasters.[s]

On February 19, Kakao Friends reported that all photo cards given to online consumers were exhausted within 18 minutes. 13 products from the first set were sold out in less than a week.[s] The Japan store reportedly had long lines.[s]

DANIEL-THEMED PRODUCTS
  • Fashion (headbands, hoodie, mask, pouch, slippers, waist bag)
  • Bathroom mat
  • Dish washing gloves
  • Silicone trivet and pot holders
  • Mug and tumbler
  • Phone and AirPod cases
  • Dolls (body, face, hipster)
  • Keychains (acrylic, plushie, strap)
  • Figurines
  • Pins
  • Photocard scrapbook
  • Stickers
  • Wallet
LIMITED EDITION
  • Photocards
  • Balloon
TRIVIA

During Produce 101, Kakao Friends once uploaded a picture of an Apeach doll with a drawn eye mole.

For CYAN promotions, Kakao sent him a cake. Top tier: Kang Daniel 1st Mini Album Daebak ❤️ / Lower tier: Congratulations on your comeback ❤️ From Kakao Friends / Side: ⭐️Praying 1st place for <2U>⭐️

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