Project Description

PROJECT DETAILS

ABOUT
Marine plants beauty brand
CATEGORY
ACTIVE
January 2021 – Present
EVENTS
210501 fansign
    

PROJECT DETAILS


ABOUT

Marine plants beauty brand


CATEGORY


ACTIVE

January 2021 – Present


EVENTS

210501 fansign


     

On January 1, 2021, MERNEL announced that Daniel would be the model of the new beauty brand targeting the global market. Ingredients are sourced from marine plants. A representative stated, “We chose Kang Daniel as our brand ambassador not only because he has high recognition but also because his luxurious image is exceptionally outstanding among the many Hallyu stars.” Various promotions and activities are planned in countries such as Thailand and Vietnam in addition to large cities in North America, Latin America, and Europe.[s]

MERNEL launched products on January 5. On the 7th, a MERNEL representative shared, “We prepared our site to allow enough customers to join the event, but the traffic was far higher than what we expected. Even our Naver Smart Store temporarily had connection problems due to heavy traffic. We realized the power of our model Kang Daniel once again.” The products were almost sold out. Set 3 Home Care Set sold out entirely.[s] [s] MERNEL posted on the 8th that all sets officially sold out.[s] When a fan revealed pictures of packaging with Daniel’s image that was accidentally sent, those products were sold out in the Naver store. MERNEL moved ahead the launch date from the 11th.[s] [s] On March 4, it was reported that MERNEL would open stores at Hyundai Duty Free.[s] [s] On March 12, MERNEL reported the pre-sales and main sales were sold out in four days.[s] [s] MERNEL officially began selling in the Japan Qoo10 shop and Shinsegae Duty Free offline store in April.[s] [s]

TRIVIA

MERNEL first teased the collaboration on a bus ad in December 2020.

The brand’s name is a portmanteau of Mer Éternel or “Eternal Sea” in French.

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