Shortly after Kang Daniel concluded his first North America solo tour on March 20, 2023, SPAO teased the new face of the brand on social media. Daniel was revealed as the new model on the 22nd.[s] [s]
SPAO officially announced Kang Daniel as the brand model on the 24th , explaining that his influence as a global K-pop artist through his various charms is in line with its global brand image. SPAO unveiled the first pictorial “Lazy Brunch Club” on the 27th. In this pictorial, Kang Daniel sports a new spring casual fashion collection and presents a relaxed and enjoyable daily life. An Eland SPAO official said, “Kang Daniel in the pictorial naturally digested the SPAO spring new look with a fresh smile and soft atmosphere. Starting with the release of the pictorial, we will introduce SPAO’s trendy fashion style to the public.”
In commemoration of Kang Daniel’s selection as a model, a special photocard random giveaway event was held offline at SPAO Gangnam and Myeongdong branches from the 25th and online from the 27th to April 17.[s] [s]
On July 19 at 12:10 AM, SPAO dropped a Nielmoyed clothing line teaser. T-shirts were revealed on the 20th and orders started on the 21st.[s] [s] [s] SPAO revealed additional merch including pajamas and plushies in August.[s]