Project Description

PROJECT DETAILS

ABOUT
American restaurant franchise that primarily sells submarine sandwiches and salads
CATEGORY
ACTIVE
September – December 2019
ENDORSING
Signature Wrap
Other Products
  

PROJECT DETAILS

ABOUT

American restaurant franchise that primarily sells submarine sandwiches and salads

CATEGORY

ACTIVE

September – December 2019

ENDORSING

Signature Wrap
Other Products

  

Top restaurant franchise Subway announced on September 27 that Kang Daniel would be the new advertisement model for its popular new product ‘Signature Wrap’ in South Korea. A marketing representative stated, “We picked Kang Daniel as our advertisement model because his healthy and trendy image and his unrivaled impact as an artist match well with Subway’s brand image.”[s]

On November 1, 134,374 sandwiches were sold on World Sandwich Day 2019. The event took place for three hours from 2 to 5 PM and was especially popular due to being promoted by Subway’s star ambassadors, including Kang Daniel. The amount of sandwiches sold during the event also represented a more than 2.8-fold increase in sales performance compared to the same time period the week before the event. Moreover, customers enjoyed their sandwiches as a plus one “Subway 1+1” deal with the other one being donated. A total of 67,187 sandwiches were donated to children in need through Child Fund Korea.[s]

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