On September 19, 2017, it was announced that natural ingredients-based hair and body care brand Think Nature selected Kang Daniel as their model to introduce their natural care shampoo & body lotion. He would also become the spokesperson for their Think Love campaign as the brand seeks to create environmental consciousness with natural products while also providing help to children with cancer and living in poverty.
“The need for natural products is much stronger for younger customers,” a source from Think Nature said. “By selecting Kang Daniel as our model, we will become a household name loved by men and women of all ages.” They continued, “The pure and reliable image of Kang Daniel goes well with the Think Nature brand. Various events, promotions, and fan meetings with Kang Daniel have also been prepared.”[s]
In November, Think Nature reported a 728% increase of their online sales thanks to the selection of Kang Daniel as their model who is supported by female customers in their 20s to 50s. From the selection of a model with high likability and finding consumption trends for natural products to satisfactory product quality, these 3 factors have captivated the female target group that carefully selects beauty products. Fans who purchased Think Nature products posted many reviews on various social media sites such as “I bought them because of Daniel, but I’m satisfied with the product’s use”, “It’s natural and it feels good to use”, and “The ingredients are good and the model is good”.[s]
In 2018, 9,680 Think Nature sets (8 products, 1,210 items each) were sold since 12:10 AM on March 26 and became sold out in 6 hours despite the lagging servers.[s]